About Herbal Asia




Herbal Asia - the meeting place of manufacturer, producer, and expert in herbal industries –  gathered to exchange ideas, trade networking and discover the herbal industry’s newest and best from domestic and international exhibitors. The only show in Malaysia focuses on SUPPLY and DEMAND in herbal, natural product and traditional medicine and related industries. This is eleven consecutive years, the Herbal Asia show is organized in Malaysia, the inaugural event, Herbal Asia 2004 was held on 25-28 March 2004  and keep growing in numbers.


This year’s event will again showcase the latest and best herbal, green and natural products and related services in the market. This annual event is the global platform for products, manufacturers, researchers, inventors, Health Food and industry-related professional to come together on a single platform thus enabling them to establish business networking to move the industry forward towards the global forefront.


Herbal Asia is back to take a great leap forward. With more exhibitors and more space, the event will have more room for visitors. Herbal Asia is set to welcome 5,000 visitors through its doors, reflecting the rising demand for herbal, natural, green and organic products in Asia.



The global herbal supplements and remedies market exhibited robust growth over the last decade. According to a report from Global Industry Analysts, the global market for herbal supplements and remedies is forecast to reach USD$107 billion by end of 2018.



  • Wide acceptance of natural foods

  • Growing aging population

  • Increasing market awareness about health & well being

  • Good lifestyle consciousness amongst society

  • The rising cost of living and work-life stress urging consumers towards a more cost-effective, healthier and safer option for alternative medicine and dietary supplements

  • The rise in consumer confidence in herbs for their healing properties in good health maintenance

  • Manufacturers’ modernism and product variation


Why Exhibit

  • Meet and interact with over 200 local and international exhibitors

  • Generate new business leads with industry related manufacturers, suppliers, and distributors

  • Promote your products and services to the over 7,000+ expected trade visitors

  • Network with fellow industry players for maximum exposure, exchange of ideas and partnership opportunities

  • Create new markets with the international trade-related business fraternity

  • Expose your BRAND to potential Malaysian and regional buyers

  • Discover the latest research breakthrough and developments in biotechnology

  • Understand major trends in the herbal marketplace to know rising demands

  • Take in new concepts and needs of emerging markets

  • Take advantage of the Business Matching Sessions to promote your products and services

  • Interchange ideas with industry players at the Welcome Networking Evening



Herbal Asia is the only herbal, Green and Natural  Industry Exhibition in Malaysia and also covering ASEAN and Asia region.  The Exhibition has grown in both quality and numbers – exhibitors, country participation and trade visitors. Our aim as Organisers is to continue growing the Exhibition – with the aim of advancing our exhibitors and their businesses into new emerging markets and developing economies. 



"Exploring An Untapped Market in ASEAN COUNTRY"

A theme selected to focus on the huge untapped market and demand in the ASEAN region. The industry in totality – importantly acting as catalysts for change and drivers of development, including strengthening capacities and advancing economic growth. ASEAN is quietly emerging as a major economic player alongside China and India with consistent and sustainable growth, enormous potential as both a consumer and sourcing market and a commitment to collaboration and international trade.


Herbal Asia 2019 features 8 clusters:-

  • Complementary and Traditional Medicine & Ethnic Herbs

  • Energy Drink, Health Beverage, Tea & Coffee

  • Flavour & Halal Ingredient & Functional Food

  • Beauty, Cosmetic & Weight Management

  • Organic, Raw Materials & Semi-Finished product

  • Packaging, Equipment, Machinery, R & D

  • Green Technology & Wellness & Natural Living

  • Future Herbs &  sustainable Farm Supply &  Processing


  • Herbal Product Manufacturers

  • Raw Material Suppliers

  • Raw Material Growers

  • Organic Food Suppliers

  • Producers Suppliers

  • Traders & Retailers

  • Investor / Policy Makers

  • Drug Stores / Pharmacies

  • Researchers & Education Institutions

  • Spas & Health / Lifestyle Companies

  • Marketing & Direct-selling Companies

  • Relevant Government Agencies

  • Industry Related Business

Why Exhibit?

  • Explore Trade & Investment Opportunities

  • Forge International Alliances & Strategic Partnership

  • Expand Business Horizons

  • Exchange of Innovation & Technology

  • Develop Import & Export Markets

  • Showcase Latest Brands, Products & Services

  • Deepen Relationship With Existing Customers


  • Business Owners

  • Business Directors

  • Aspiring Entrepreneurs

  • Start-ups & Innovators

  • Equipment & Machinery Suppliers

  • Health Publishers

  • Scientists/Researchers

  • Education Institutions

  • Spa & Health Centre Operators

  • Lifestyle Business Entrepreneurs

  • Pharmacists & Pharmacy Operators

  • Hypermarket/Supermarket Companies

  • Marketing & Direct-selling Companies

  • Government Agencies/Regulators

  • General Public

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Some Quick Facts on the Natural Products and Herbal Industry


  • Asia’s estimated beauty and personal care FMCGs market is estimated to reach US$ 230 billion or RM 756 billion in the next 3 to 4 years. (Accenture)

  • The global herbal supplement and remedy industry is forecast to exceed $105 billion by 2017 (Global Industry Analysts).

  • The global Alternative Medicine secor is expected to reach close to US$ 115 billion by 2015 (Global Industry Analysts).

  • On the domestic front, the herbal industry in Malaysia is estimated to grow at the rate of 15 percent per annum, with the market value rising from 7 billion ringgit in 2010 to some 29 billion ringgit in 2020.

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