“Towards a Sustainable Marketplace –BEYOND HERBS & MEDICINAL PLANTS THE  BOOMING MARKET  ”


Greeting from Secretariat Herbal Asia,



Malaysia ranked 12th in the world and ranked 4th in Asia as the most biodiverse country. The market value of the herbal industry in Malaysia is projected to reach RM32 billion in 2020, with the annual growth rate between 8%-15%. Thus the growing market of this industry offers an opportunity as wealth creation to the industry players especially for the farmers and young entrepreneurs.


The shift in healthcare towards natural products therapeutic value provides vast opportunities for Malaysia to become a significant global player, given our rich biodiversity. With Malaysia’s rich tropical rainforest, we are home to some 100 species of ferns, 12,500 species of flowering plants and 185,000 species of fauna. About 1,200 of these plant species have potential pharmaceutical value.


With these potentials, Malaysia must strive to gain a foothold in the global herbal market, the products must possess the highest standard of manufacturing and able to compete in terms of quality, safety, efficacy, pricing and branding of products, as well as an efficient distribution network and meeting international health certification standards.



Held in conjunction with the 11th Herbal Asia-Asia’s Premier Herbal, Green & Natural Trade Show with its theme “Towards a Sustainable Marketplace – Showcasing Asia Brand & Marketing Gurus in Herbal, Wellness & Cosmetics Industry” the conference hopes to present ideas, both innovative and novel to stimulate discussion and find solutions to the current predicament.


The conference will address issues on the World Trend, Challenges & Opportunities, Market Requirements, and Best Practice, The Future, Technology & Innovations and Marketing Beyond Borders. High profile speakers and leading-edge industry experts will be invited from various countries to share their experience, strategies, and knowledge in tackling the issues and generating new business opportunities.


The conference, therefore, is definitely an event not to be missed by brand owners, wellness and fitness practitioners, young entrepreneurs, industry players, academicians, researchers, modern farmers and government officials to share in in-depth insights and strategies in the latest herbal market issues.


This is a platform for industry players to highlight as well as showcase their products and brands, to share knowledge, success stories and challenges, broaden network globally, explore new ideas, sharing strategies and to transform it into opportunities for the industry.


To address the needs for global herbal & wellness industry standards

Knowledge sharing with the industry expert in global marketing and branding

To understand and solve challenges faced by the industry players

Cross-sharing new ideas and trends in herbal-based product & services

To create a network focused event in order to facilitate trade and new ventures between different players in the global market




Herbalist & Researchers

Business Owners

Manufacturers & Buying Agents

Importers and Exporters

Policymakers/government ministries

Herbal NGO

Complimentary medicine practitioners

Wellness Operators

Health & Fitness Operator

Consumers increasingly likely to treat common illnesses with natural remedies


A market research report by Kalorama Information - "The US Market for Vitamins, Supplements, and Minerals" - "indicates that 30 million consumers use herbal remedies instead of over-the-counter (OTC) treatments, and an additional 19 million combine herbs and OTC remedies to treat their health problems


Botanical testing methods submitted by industry group.


In an effort to improve the herb industry's reputation for consistency, the Methods Validation Program (MVP) has finalized testing procedures for ginkgo, echinacea, and ginseng. The group's goal is to approve testing methods for 15 herbs by the year 2000. Currently, the US Pharmacopoeia and the American Organization of Associated Chemists (AOAC) are reviewing the group's work for publication in their official compendiums. The MVP is funded by 30 industry members, including raw materials suppliers, manufacturers, distributors, and trade organizations. So far, the MVP has chosen high-tech methods such as HPLC that are also practical and useable. This is the first step in a self-regulatory process that should ultimately cover harvest procedures, extraction, and finished raw materials as well.


Natural Foods Merchandiser, November 1998.

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